Made for abaya shops, with people who know the trade

Darjina is an app from Bahrain that started with a simple question: why do most abaya shops still rely on a receipt book, when their customers are on WhatsApp all day?

Our story

We've seen abaya tailor shops from the inside: an owner who knows her customers by name, a counter team who remember the measurements, and a receipt book full of numbers and notes. The work is excellent, but all the organisation lives on paper and in people's memory.

Much of the software we tried was either generic and didn't know what an armhole or a sleeve length from the neck is, or English first, or too complicated for someone standing in front of a waiting customer.

So we built Darjina to fit the shop: a screen that starts with a mobile number, measurements on the abaya picture itself, a receipt sent on WhatsApp, and payments that never go missing.

To give every abaya shop in the GCC, whether small or with several branches, a simple Arabic tool that organises orders, measurements and money, so it can focus on what it does best: tailoring and looking after its customers.

What we stand by

Arabic first

Every screen was designed in Arabic and right-to-left, then translated into English, not the other way round.

Speed at the counter

Your customer shouldn't wait long. Every step is designed to be done in seconds.

Money kept clear

Every payment is recorded, and nothing is changed silently. A correction is a clear entry with a reason and a date.

Your shop's data stays your shop's

Every shop is isolated from the others, and we don't sell or share data.

We only promise what we deliver

What's available, we say is available; what's coming, we call "coming soon", without promising dates.

Why "Darjina"?

Across the Middle East and Western Asia, a tailor is called darji, tarji or tarzi, words that all come from the same root. We chose Darjina as a feminine form of darji, because the app is made for tailoring traditional women's clothing.

Where we are today

Darjina is available now on iPhone through TestFlight, and the Android version is ready. We're starting in Bahrain, and the app is ready for the rest of the GCC, with each shop's own currency and country code.

Want to share your thoughts?

We develop Darjina based on feedback from shop owners. Get in touch; your opinion matters to us.

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